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Chatham, NJ, July 26 2013-Climb Technology, creator of web-based applications to support multi-channel marketing, has announced their new product, SaaS-based Communicate&Convert. The software application uses email to improve customer relations and close more sales, and connect online shoppers with local employee experts via email.

The email correspondence is threaded, so both the customer and employee can see the whole conversation. The thread can be followed by managers, and can be redirected to a more appropriate employee if necessary.

An earlier adopter of Communicate&Convert is Guitar Center, a large retailer of musical instruments. Guitar Center recently won the Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Experience. The award focused on Guitar Center’s multi-channel marketing, including their ‘Find and Expert’, which was developed with the Communicate & Convert platform. Debbie Hauss, editor-in-chief of Retail TouchPoints notes, “Their combination of services and solutions not only delights their customers, but has proven to impact their bottom line. By enabling more personalized online customer engagement through ‘Find and Expert,’ to creating unique and meaningful in-store experiences, Guitar Center has shown that they truly put the customer front-and-center.”

Linking directly with online catalogs, emails are personalized and can include full product data, pricing and even customized estimates. The emails are tied directly to the business ecommerce system and a consumer can easily make the sale through the pervasive shopping cart.

Using the Communicate&Convert system, individual employees and teams can measure performance and track conversions via the dashboard. Sales commissions can be allocated to the appropriate person or team.

Communicate&Convert helps businesses connect with their online customers while driving traffic to their local store, as well as publish their employees’ expertise while communicating with consumers. This adds up to a greater conversion of online interactions to sales.

About Climb Technology

Climb Technology creates innovative, web-based applications to help companies increase sales and improve customer experience through multi-channel marketing. Climb Technology’s innovative products help companies grow web traffic and exposure, build customer loyalty, increase efficiencies and profits, all while maintaining corporate branding.

To learn more about Climb Technology and the Communicate&Convert system, visit


Joe Luzi
Climb Technology
11 South Passaic Ave.
Chatham, NJ, 07928